GoodMorning Global Group Holdings Berhad appoints new Group CEO, Dr. Charles Fang Chin Cheng, to steer its Food-tech and multigrain FMCG businesses at a time of rapid growth

KUALA LUMPUR - In a statement Monday (Dec 26), Dato’ Dr. Lim Sin Boon, Group Executive Chairman of GoodMorning Global Group Holdings Berhad, said “Effective December 12, 2022, the Board appointed Dr. Charles Fang Chin Cheng as the new Group CEO cum CFO to lead the GoodMorning Global Group Holdings Berhad at a time of rapid growth for the group as it seeks to venture into Food-tech business to capitalize on the world megatrend in agri-food sector while seeing its conventional multigrain FMCG business expanding into Middle-East market”.

“I think I start with a fundamental belief that business cannot succeed if society fails. I believe business has to create value for the society, for the country, and the for the world community at large”, Dr. Charles Fang Chin Cheng, Group CEO cum CFO to GoodMorning Global Group said, “According to United Nations, global population has reached 8 billion and will reach near to 10 billion population by 2050. In 30 years’ time, it would require raising overall food production by some 70 percent of global food production to cater for the massive population and production in the developing countries would need to almost double, according to FAO. In order to feed this massive global population, we will need to grow more food in the next 35 to 40 years than the previous 10,000 years combined. The global food system is facing daunting and complex challenges in population growth and climate change, soon, we can no longer afford to increase food production through agricultural expansion. World community from international organization, government, academia, and private sector need to join hand to develop innovative and sustainable solution to end hunger, achieve food security and improve nutrition for world’s population, especially the underprivileged ones, in doing so, lowering the environmental impacts of food production and consumption”.

“We are proud that GoodMorning’s product and process innovation can be part of global efforts to address the global food crisis, one of the most critical global challenges of our generation”, Dr. Charles Fang Chin Cheng highlighted, “Recently, we unveiled prototype of GoodMorning’s plant-based meat, just to put this into perspective, 100 Grams of GoodMorning’s plant-based meat is able to provide similar nutrition values equivalent to 600 Grams of red meat that would provide sufficient daily 3 Grams HMB for an adult. Looking at emissions per 100 Grams of protein, beef emits near 50kg of CO2 equivalents as compared to pea protein, a main ingredient in our plant-based meat, emitting just under 0.5 kg of CO2 equivalent. We are at a critical crossroads, to avert the global climate change and hunger catastrophe the world is facing, everyone must step up alongside with the pro-active and targeted policy intervention by the Government in shifting consumer behaviour through demand-side instruments, coupled with the supply-side Science, Technology and Innovation policy to rationalize the costs of sustainable food solutions, such as the plant-based meat production. We firmly believe this could be a solution towards addressing the global food crisis and climate change while serving the well-being of world population”.

“At all times, big problems require big solutions. And big solutions generate big economic value. Consequently, whoever brings the solution to solve today’s food crisis will generate enormous economic value over the next decades. We believe all that wealth generation will start in 2022.” Dr. Charles Fang Chin Cheng underscored, “GoodMorning’s vision is to be a world leading Food-tech and multigrain company by delivering wellness to consumers and create values for shareholders. Our Group’s vision is well positioned to maximize the shareholder values by capitalizing on the world megatrends in the agri-food sector, and contributing to global UN SDGs, in particular ending hunger, achieving food security and improving nutrition for world’s population”.

Speaking about the GoodMorning Global Group’s corporate strategy, Dr. Charles Fang Chin Cheng added, “When we grow as fast as we have been, we want to be sure that our business activities are oriented towards our refreshed Group’s strategic priority areas of differentiated multigrain, cost competitiveness, future Food-tech and new value chains; and around the same time, our corporate Must-wins of evolving business portfolio, product and process innovation, value and cash growth, cost competitive, organisational change, personal and process safety, people are in check”.

“Dr. Charles Fang Chin Cheng has more than 10 years’ experience with the United Nations Industrial Development Organization (UNIDO) and was appointed by the Cabinet of Sultanate of Oman as the lead Economic Affairs Advisor to Vice-Minister of Commerce, Industry, and Investment Promotion. He was an In-Country Value (Local content), Energy Transition and Digitalization Senior Advisor to Petroleum Development Oman (PDO) prior to joining GoodMorning Global Group. I believe his high level of professionalism, versatile experience and devotion to sustainable development will bring positive impacts to the GoodMorning Global Group and the world community at large”, Dato’ Dr. Lim Sin Boon concluded, “I think it is a strategic move to have some new energy in the Group CEO position at a time we are expecting that world megatrends in agri-food sector provides powerful tailwinds for our Group venturing into Food-tech”.

Photo: Delegation of GoodMorning Global Group Holdings Berhad applied for regulatory approval in Sultanate of Oman, and paid a courtesy visit to Director of the Food Standards and Conformity Department, Eng Ali Rashid Ali Al-Ghafri